3 practical design tips for non-designers

Have you ever been tasked with designing something even though you do not have any formal training in graphic design?

Design can be found everywhere. From the enormous billboards to the gum that's in your bag, everything has been meticulously designed by someone. Do you believe that only designers can design? Think again. Any digital marketer should have a basic understanding of graphic design in their tool belt.

Even if you have no design knowledge, it is still possible to create designs that give the impression of being professionally done. You don't need to be a designer to create compelling designs. Here are three useful design tips for non-designers. 

Make your own color palette

In order to create an overall palette for your website and designs, you not only need to think about the psychology of colour, but you also need to think about how different colours interact with one another. The colour wheel in Adobe is a beneficial tool that allows you to easily create a colour palette for your project. You can get ideas from other products on the market that are comparable to your own. The characteristics of your product should be reflected in your colour palette, as this is the most important factor. In addition, you should select strong and lively colours and give attention to contrast.

Make use of alignment properly

One more thing that differentiates designs that look professional from those that look amateurish is alignment. Never rely on your eyes alone or make educated guesses when aligning design elements. Most design software will display lines that let you know when your text boxes or graphics are aligned, or you can toggle grid lines to see how well your boxes and pictures are aligned. You can still add a grid lines option to your program even if it does not come with one by default. You can add a grid pattern to the back of your design by uploading a vector image of a grid. After that, you can remove the grid when everything is in its proper place.

Make use of illustrations and icons

If you fill every available space with text, the user may suffer a heart attack. Believe in the power that icons possess. Remember that even the simplest of images can convey a wealth of information. Maintain coherence in the icon style and make use of related icons. We recommend using Feather Icons, Font Awesome, or another similar program. Those two things are already in agreement with one another.